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What is the one key elemental truth that keeps people/clients/customers coming back?

Credibility.

Many providers of services and products spend a tremendous amount of time an money building just the right look, designing the optimum advertising plan. Selecting only the most timely topics.

But, what it all comes down to is find the most forthright way to credibly present your product. Regardless of the curb appeal your product may have, it must maintain credibility and authenticity in its presentation.

The internet is rife with posers and pretenders. For me their is nothing more striking and attractive than authentic content and a firmly embraced position. This is even true if I do not happen to agree with that position. I respect the genuine and avoid the fashionable.

My work may never reach the popularity of Seth Godin, Steve Pavlina, Leon Ho, Engadget, Gizmodo, or BoingBoing but it doesn’t need to. And if I may be so bold, neither does yours.

Instead, I measure my success ratio by being aware that I am doing my best to provide the best quality I can. And I strive to earn the respect of quality providers such as Phil Gerbyshak, Rosa Say and Ted Demopoulas. As a side effect, although I don’t believe it is a true measure of intrinsic value, my subscribers should continue to increase and my work should continue to grow in the revenue it brings in.

As always, if you find value here I ask you to add Elemental Truths to your bloglines reader, share content with your friends and add a comment to share your thoughts.

This entry was posted on Monday, October 29th, 2007 at 11:07 am and is filed under Elemental Truths, Nudge, Reg Adkins, blog, communication, success, tips. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.