37 Signals Describes 10 Ways to “Get Ink”

Getting ink is a term used to describe the process of self marketing. It is a veritable mission statement of honest self promotion that provides value to others.

Here is the list.

  1. Provide something of value.
  2. Know your hook.
  3. Stand for something.
  4. Get your face out there.
  5. Try to build real, sustained relationships.
  6. It’s the message not the amount you spend on it.
  7. Give stuff away for free.
  8. Ride the momentum buzz wave.
  9. Be in it for the long haul.
  10. Be undeniably good.

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