Are You One of the Pod People?
- iMac
- iPhone
- iMovie
- iBook
- iSight
- iTunes
- iWork
- iDVD
- iPhoto
- iLife
- iPod
- iCan’tStandItAnymore…
Have you been caught up in the iCult? Do you find yourself composing many sentences the begin with a lower case i? If so, you can’t really be blamed. The iproduct marketing strategy has become the most successful since Kleenex became synomous with tissue in the United States and Hoover became interchangeable (and ultimately became verb) in the United Kingdom. The campaign has been so completely and thoroughly successful that we are only marginally aware the other products exist in the same market place.
The iMarket strategy has so insinuated itself into the media that the terms MP3 player and iPod are in all practicality interchangeable.
But, how was this total market domination accomplished? The answer lies in the marketer have a complete and thorough understanding of the three elements of the human temperament.
The iIndustry has striven to strike the perfect balance in appealing to our elemental human needs in the realms of Control, Inclusion and Affection. They have so thoroughly stroke the id in these areas that people associate the products themselves with satisfaction of these underlying needs. Pavlov has nothing on these folks.
Consider a marketing strategy so well devised that it appeals to you desire to control the stimulus you encounter by providing total control of what you see and hear instantaneously. Consider a marketing strategy so precise that is addressing your need to include others and be included by others by the instantaneously sharing files of common auditory and visual stimuli. Consider a marketing plan so intuitive that it is implied that you can find your perfect counterpart by passionately seeking out the stimuli of your choice at it source share points that are designed to bring together individuals with the same interest in auditory and visual stimuli.
Seth, I don’t know if it is viral but I know it is brilliant.