
I’ve worked on several projects that have been connected in some way to Dr. Ghungsho Zhang. Most of the work has taken the form of his identification of a trend indicated in a numerical analysis and my development of a program to enhance or accommodate for that trend. For example, Dr. Zhang unidentified an over representation of males in discipline referrals and special education referrals in North Carolina. As a result, I developed a series of trainings for teachers which explored how male and female students have natural conduct differences that cannot be addressed in the same ways.
What does that have to do with temperament and social media?
Just this, just because something can be easily measured doesn’t mean it is important. For example, it was easy to measure the cycles of the moon (sunspots, comet proximity, tides, favorite ice cream flavors, etc) when incidents of misbehavior occur but that doesn’t mean the two are connected in any real way.
Again, so what?
That brings us to the numbers of Social Media. It is easy to measure (or at least estimate) the number of users of social media but without knowing the underlying temperament of those measured we will not understand the nature of their use of the medium.
Here are some of the numbers based on a study conducted by Raplief .
Bebo 5,806,867 members
” Bebo is a social media network where friends share their lives and explore great entertainment.”
Blackplanet 1,201,687 members
” BlackPlanet.com is your place to meet and connect with African Americans around the country.”
Classmates 3,051,761 members
“Find a friend or high school alumni from more than 40 million members in over 200000 affiliations at Classmates.com.”
Facebook 5,920,236 members
“An online directory that connects people through social networks at colleges.”
Flickr 2,068,097 members
“Flickr is almost certainly the best online photo management and sharing application in the world.”
Flixter 17,647,399 members
” Flixster is a community for movie fans of all shapes and sizes.”
Friendster 5,260,380 members
“Friendster is focused on helping people stay in touch with friends and discover new people and things that are important to them.”
Hi5 14,679,615 members
“hi5 helps its members stay connected with friends, family and others that are important to them in a simple, fun and safe online environment.”
LinkedIn 841,209 members
“Our mission is to help you be more effective in your daily work and open doors to opportunities using the professional relationships you already have.”
Multiply 1,354,647 members
“Multiply gives you an easy way to share all kinds of digital media, including photos, blogs, videos, music and more, all in one convenient place: your own personal web site.”
MySpace 31,845,954 members
“Create a community on MySpace and you can share photos, journals and interests with your growing network of mutual friends!”
MyYearbook 2,449,251 members
Offers quizzes and a weblog section, as well as videos and free content from CliffsNotes.”
Perfspot 1,159,539 members
“Secure your personal privacy. Find old friends. Have unlimited uploads and much more. For more information, visit us online”
Ringo 9,770,151 members
“Photo and Video Sharing Made Easy” As you can see Social Media evolves and devolves FAST! Between the time I drafted this article in June and July 6 Ringo went off-line.
Tickle 6,481,601 members
“Tickle is the leading interpersonal media company, providing self-discovery, and social networking services to more than 17 million active members in its community worldwide.”
In each provider the lion’s share of the users are between the ages of 17 and 35. With the major exception being LinkedIn which has is greatest percentage (nearly 25%) of members in the 35-44 year old age bracket.
Still, so what? If you don’t know how these people are using social media to help meet their needs for control, inclusion and affection you really don’t know what is going on here.
Tori Deaux and I are going to try and use this series of articles to explore that concept.
Original article in the series.